Cookies (or markers) are small text files created by the web server on the user’s device when the latter accesses a particular site for the purpose of storing and transporting information.
These markers are sent from the web server to the user’s device (usually to the browser) and stored in order to be able to recognize this device at each subsequent visit. In fact, on each subsequent visit, cookies are sent back from the user’s device to the site.
First-party and third-party cookies
Cookies can be installed, however, not only by the operator of the site visited by the user (first-party cookies), but also by a different site that installs them through the first site (third-party cookies) and is in able to recognize them. This happens because on the visited site there may be elements (images, maps, sounds, links to web pages of other domains, etc) that reside on servers other than that of the visited site.
Technical, analytical and profiling cookies
Based on the purpose, cookies are divided into technical cookies and profiling cookies.
Technical cookies are installed for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or as strictly necessary for the provider of an information society service explicitly requested by the contractor or user to provide this service. “(See art. 122, co. 1, of Legislative Decree 196/2003, hereinafter,” Privacy Code “).
They are usually used to allow efficient navigation between pages, store user preferences, store information on specific user configurations, authenticate users, etc.
Technical cookies can be divided into navigation cookies, used in order to record data useful for normal navigation and use of the website on the user’s computer (allowing, for example, to remember the preferred page size in a list) and cookies functional, which allow the website to remember the choices made by the user in order to optimize its functionality (for example, functional cookies allow the site to remember the specific settings of a user, such as country selection and, if set, permanent access status).
Some of these cookies (called essential or strictly necessary) enable functions without which it would not be possible to perform some operations.
Pursuant to the aforementioned art. 122, co. 1, Privacy Code, the use of technical cookies does not require the consent of users, but only requires the obligation to inform users.
Technical cookies are assimilated – and, therefore, as specified in the Provision, for their installation, the consent of users is not required – so-called cookies. analytical if created and used directly by the first party site operator (without, therefore, the intervention of third parties) for the purpose of optimizing the site to collect aggregate information on the number of users and how they visit the site, as well as created and made available by third parties and used by the first party site for mere statistical purposes, if suitable tools are adopted to reduce their identification power (for example, by masking significant portions of the IP address) and if their use is subject to contractual obligations between the first party site operator and third parties, in which express reference is made to the commitment of the third party or to use them exclusively for the provision of the service, to keep them separately and not to “enrich” them or not to “cross” them with others information available to them.
Profiling cookies are used to track user browsing, analyze your behavior for marketing purposes and create profiles on your tastes, habits, choices, etc. in order to transmit targeted advertising messages in relation to the user’s interests and in line with the preferences expressed by them while browsing online.
These cookies can be installed on the user’s terminal only if they have given their consent in the manner indicated in the Measure.
Persistent and session cookies
Based on their duration, cookies are divided into persistent, which remain stored, until their expiration, on the user’s device, unless removed by the latter, and session, which are not stored permanently on the device. of the user and disappear when the browser is closed.
The site uses technical cookies, installed by the site itself in order to ensure and monitor the operation of the site, allow efficient navigation on it, the use of the contents and services requested by the user.
This type of cookie cannot be disabled and the prior consent of users is not required for their installation pursuant to art. 122 of the Privacy Code and the Provision.
technical navigation and functionality cookies: execution of a contract of which you are a party: user request to access and use the contents of the site.
analytical cookies: legitimate interest
Users can however express their cookie options also through the settings of the browser used. By default almost all web browsers are set to automatically accept cookies, but users can change the default configuration through the settings of the browser used, which allow you to delete / remove all or some cookies or block the sending of cookies or limit it to certain sites. Disabling / blocking cookies or deleting them could compromise the optimal use of some areas of the site or prevent some features, as well as affect the operation of third-party services.
The configuration of the cookie management depends on the browser used. Below are the links to the guides for managing the cookies of the main browsers:
Microsoft Internet Explorer
For browsers other than those listed above, it is necessary to consult the relative guide to identify how to manage cookies.
The data collected using Google Ads cookies, Google Analytics, can be transferred to countries that do not belong to the European Union and specifically to Google LLC and its branches established in the United States.
This company and its subsidiaries adhere to the Privacy Shield, the framework agreement for the transfer of personal data from the European Union to the United States.
For more information about the adhesion of this company and its subsidiaries to the Privacy Shield, please consult the following links:
The Data Controller is Arti Grafiche M&G Pirovano Srl with headquarters in via G. Pascoli 41 – 20054 Novegro di Segrate, Milan.